NWXSE Conference


NWXSE Dutch Desıgn Cooperatıve

Founded by 6 individual design offices, namely, npk, KVD, MVAVD, Spark Design, Van der Veer Designers and Designlink, NWXSE is a design consultancy cooperative, operating from different locations in the Netherlands and abroad (Turkey, Germany, India, China), with a total of 120 employees and with more than 30 years of experience. Currently more than 500 products  designed by NWXSE are in the world markets. Among NWXSE clients, Heineken, Philips, ING Bank, Miele, Siemens, Amsterdam Schiphol, Dutch Railways, Albert Heijn, Airbus could be mentioned to name a few.

NWXSE is expert in the whole product development process, from business strategic visioning to the development of retail formulas and product packaging. Therefore NWXSE can act as a full service provider.

A designerly approach towards a sustainable public space

How  to create sustainable solutions for public space? Could industrial design be an answer?

By using methodology and technologies derived from mass production, npk design in recent years has developed numerous projects in the fields of infrastructure, signage, street furniture and lighting. As sustainability always has been a key factor, npk developed special knowledge on sustainable design. Jos Oberdorf will share some of their special and surprising insights on this competence. 

Jos Oberdorf MSc. (1962) -

After successfully completing his industrial design study at the Delft Technical University and subsequently product design at AIVE (now Design Academy Eindhoven), he started his working career at Philips Design in 1987. After two years, he switched to npk design, one of Europe’s leading design agencies. At npk design, Jos Oberdorf is responsible for managing the design teams, design strategy and external communications. During the last 15 years many of npk’s professional and consumer products have been rewarded for outstanding design. With Wolfram Peters, one of npk’s founders, in 1997 he received the Kho Liang Ie award, the most prestigious design career award in the Netherlands.  Jos Oberdorf is lecturing on plastics technology and design strategy at Erasmus University Rotterdam and Delft and Twente University of Technology.  npk design is a founding member of NWXSE Cooperative.


How can city planners, architects and designers can realize the experience of perspective for people living in cities? 

This feeling of perspective, afforded by the design of the city, is one of the most important drivers to value a city by its citizens as meaningful and thus sustainable. Prof. van Dijk will talk about the human principles behind experiencing perspective, second, these principles are the basis to define design criteria. The design criteria make it possible to, on the one hand scan existing situations to understand why cities do, or do not perform as desired and, on the other, to design or redesign cities as meaningful to people.

Prof. Matthijs van Dijk Msc. (1965) –

Matthijs van Dijk completed his Master degree in Mechanical Engineering as precision engineer (mechatronics & robotics) at the Eindhoven University of Technology, the Netherlands. Because of his interest in product design, he followed a post-doc course in consumer products at the faculty of Industrial Design Engineering, University of Technology Delft. In 1992 he founded his Amsterdam based design consultancy KVD reframing. Matthijs van Dijk also was one of the founders and Board members of the Design and Emotion Society. In addition to that he accepted a part time ‘assistant professor’ position at the Delft Technical University of Technology. In 2003 he was appointed Professor Applied Design, a chair he holds until this date. Matthijs van Dijk is a frequent speaker and a highly regarded member of jury's and committees. June 2011 ‘Vision in Design: a guidebook for innovators’,  an outstanding publication on a design method he devised with colleague and co-author Prof. Paul Hekkert has been published at BIS Publishers  in Amsterdam. KVD is a founding member of NWXSE Cooperative. 

City Transformation

How could we use intelligence to transform cities?

Most of us know that we get short of materials and natural resources, we produce too much emissions, we use too much energy and we expect much from new energy technologies. But in the meantime we seem short of ideas how to proceed with this know‐how and how to continue designing products, houses, streets and cities. 

Instead of adding more heavy and more complex materials (resulting in more weight, more transport, more emissions etc, plus the diminishing returns) to reduce energy consumption, or generating our own energy to reduce the energy bills (which comes with a too long return on investments), we better start adding intelligence: matching energy supply with the energy needs and where the energy is needed. Smart products, smart houses, smart streets and smart cities: the presentation discusses the benefits of intelligence (ICT = information and communication technologies) and how future product, houses, streets and cities will look like.

Marcel Vroom MSc. (1956) -

In 1981 Marcel Vroom graduated as Master of Science in Industrial Design Engineering at the Delft University of Technology. Between 1983 and 1987 he was partner of Concepts designers and head of the industrial design department. At the industrial design office of Landmark, which he co-founded in 1987 and joined for 10 years, he was director and design manager until 1993 and managing responsible for a company of 10-20 employees. At present Marcel Vroom is president of MVAVD, a Rotterdam based networked design office, responsible for the total output of the company, working for clients in multi-disciplinary project teams as well as embedded in corporate project teams. During the last 20 plus years many of Marcel Vrooms professional and consumer products have been rewarded with awards for outstanding design. In 1995 he received the Kho Liang Ie award, the most prestigious design career award in the Netherlands. MVAVD is member of NWXSE Cooperative.