ESSE Reframing Workshop


Mediators: Prof. Matthijs van Dijk & Marcel Vroom

‘Reframing’ is about creating future products or services that have meaning for people in relation to a future context. ‘Reframing’ makes it possible a company to address successful new business opportunities.

In this workshop ESSE product design and marketing team aimed at understanding  how the future world in relation to a domain that is strategic for the company, what kind of position ESSE wants to take in relation to this future world (expressed in a Mission Statement) and what kind of future product possibilities emphasize the ESSE Mission Statement. 

The workshop resulted in four future customer behavior clusters where ESSE will be addressing in developing products and services. For more information about ESSE Reframing Workshop results please visit the article  in our news page.